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Avid unveils Media Composer 5 at NAB 2010 and we get a sneak peek [NAB 2010]
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04/17/2010 05:01 PM
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Production Apprentice by John DeMaioI have been an Avid editor for at least 10 years now, but I always
thought that they were catering to their higher-end users and news
stations – not people like me. I couldn’t have been more wrong. It
appears that Avid is listening to their user base, and it definitely
shows in Media Composer version 5. First the big news – Avid now supports third-party hardware!
I couldn’t believe it! Don’t get me wrong, I love working on an
Adrenaline just like the next guy, but I definitely couldn’t afford
one. Now that Matrox is on board with their MXO2 Mini, editing on an
Avid just became affordable again.
Third party HD monitoring
The Matrox MXO2 mini
provides professional level monitoring, with support for HDMI as well
as component, composite and S-Video. This is huge news in and of
itself, but Avid decided to go a few steps further with some
groundbreaking developments for Media Composer 5. Let me say that the
coolness factor just went up a few notches!
Avid and Quicktime living in harmony
First let’s talk about Quicktime. Avid and Quicktime go back a long
way, but Quicktime support has always been “tricky” – to say the
least. You always had to have Avid’s supported version of Quicktime
(which was always a few versions old) and you had to wait for all
Quicktime files to import to Avid’s specs. Obviously, this was done to
help provide us with a truly robust media management platform (what
Avid is best known for in the editing world) but it was always a bit of
a pain.
Now with Media Composer 5, Avid provides native Quicktime support –
including support for ProRes. What does this mean to you? Well,
simply put, you can import all of your Canon 7D or Canon 5D Mark II
camera footage (h.264 .mov files) directly into a bin in Avid and start
working with it right away. No more long imports. As Bob Russo puts
it, “if Quicktime can play the file, Avid can play the file.”
read more and watch the video ...
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