Zachogle.com

It’s officially that time of year again. Time to take a look back before our leap forward. 2010 was quite the year for the world of video and film production professionals with new developments that have changed productions and workflows the world over. I wanted to take a little time and look back at the year that was in production technology.

NAB, as always, was a heavy hitter this year in terms of newsworthy events and releases, but I have a hard time remembering the last time we had two announcements coming from NAB as large as the big two this year: Avid Media Composer 5 and Adobe Creative Suite 5.

Adobe announced one of this years most hotly anticipated production products with CS5. There were the usual updates and upgrades, but two features really stood out for me: Avid Media Composer support and the new 64-bit versions of these applications.

Most post-production workflows involve combining footage from the edit suite with graphic treatments from the Creative Suite. Some use it more, some use it less, but most everybody uses it. Now the days of exporting to be able to reimport into the edit suite are gone. The CS5 can import OMF files directly from Avid, allowing existing sequences and media to stay in tact throughout the process. read more...