 Why is Thunderbolt’s crazy fast data transfer a bit slow to catch on?
No doubt by now you’ve heard a bit about the new Thunderbolt technology by, a collaboration effort between Apple and Intel in 2011 for Apple’s new line of MacBook Pro laptops (as well as MacBook Air, Mac mini and iMac)—and though the hype and performance boost have editors drooling, a year later, adoption could still be a ways off for many users.
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 Though This 64-bit Version Moves Faster and Looks Different, the Overall Workflow Remains, Comfortably, the Same
The biggest news for editors when Avid began shipping Media Composer 6 last November was the NLE's transformation into a very modern, 64-bit application. Along with that came other great updates, including the support of third-party hardware options (several of which I tested with this review).
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 I’ll admit it – I’m a Mac Guy. And for those that regularly read my blog posts, newsletter articles or have checked out some of my workflow hacks this is isn’t news.
Lately though, I’ve become a lot more open minded.
Like many of my peers, I’m still a little intimidated by FCP X. But I am still planing on becoming proficient with the app because of the novel ways it improved FCP 7. I also think FCP will eventually re-gain some of it’s mindshare so I want to be able to talk knowledgeably ab
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 Peripherals that use Thunderbolt, the high-speed interconnect developed by Intel and heartily embraced by Apple, have taken their sweet time coming to market. The options so far include a high-end professional RAID from Promise, an expensive portable RAID from LaCie, a pricey display from Apple, and a $50 cable necessary to connect them all. However, a number of companies in attendance at CES had some interesting products to show us, most of which will hit the market this year. Though Apple laun
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 “I know how to edit in Avid Media Composer, Apple Final Cut Pro,
and Adobe Premier, but the Grass Valley EDIUS software tops
these systems with features like real-time editing and the ability
to seamlessly interact with other professional industry-standard
applications, such as After Effects and Digidesign Pro Tools.”
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 The Roland VR-3 is a fully integrated audio mixer, video switcher for live production and web streaming. This unique product combines the power of Roland’s audio and video technology into one unit and expands the growing lineup of AV Mixers and streaming-ready solutions from Roland.
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 Q: Can you tell us about AJA's technology that supports the new Avid products?
A: Avid's release of 6.0 software for Media Composer and Symphony as well as the 10.0 release of NewsCutter introduces a new SDK structure for third party hardware known as Open I/O. Through Open I/O, end users can utilize any of our current IO hardware including KONA 3G, KONA LHi, KONA LHe Plus, Io Express, Io XT and even the legacy KONA 3. This new freedom allows Avid users to move to the most powerful hardwar
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 If you are a media production professional, you’ll want to take a good look at the HP Z800 workstation. When paired with a NVIDIA Quadro GPU accelerated video card we’re talking about a system that achieves an outstanding level of performance. Whether you are an editor of motion pictures, a compositor, visual effects artist or create high-end 3D animation, the HP Z800 workstation has a design that’s ideal for the special needs of production and post-production professionals who are searching for
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 The inside story of reality TV giants Bunim/Murray Productions, and their trip from Avid Media Composer to Apple Final Cut Pro...and back again.
Bunim/Murray Productions started twenty-five years ago when Jon Murray and Mary-Ellis Bunim shared the same agent. Mary-Ellis had a background in soap operas, Jon had a background in TV news. That combination of soap opera storytelling and documentary sensibilities came together to create the groundbreaking hit for MTV, The Real World. Bunim/Murray
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 Recently, there was a lot of online static about Adobe changing its upgrade pricing. There were some conversations, overheard statements, and misinterpretations on what they were going to do. Many thought the only option to upgrade for CS6 was going to be a CS5 customer. I started digging into this a while back and have had a few conversations with folks to get clarification.
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 Avid has been working very hard at providing editors with the most professional tools, and best possible support. Avid introduced Avid Media Composer 5 which was ground breaking, and then took it further with Avid Media Composer 5.5. Now Avid has introduced a new 64 bit native Media Composer with even more powerful tools, known as Avid Media Composer 6.
Avid has now opened up their I/O support to third party hardware manufactures such as AJA, BlackMagic Design, MOTU, Matrox, and Bluefish44
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 Six months after the launch of Final Cut Pro X (FCPX), Apple's major overhaul to its professional video editing software Final Cut Pro, video pros find themselves increasingly looking at other software options. The new version of Final Cut Pro was controversial—there were significant changes to the Final Cut interface, a plethora of editing features were taken away, and worst of all, Final Cut Pro X was rendered unable to import projects from previous versions of the software. For video editors
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 Every editor worth his salt has a good set of light leaks. It’s an effect that creates dynamic transitions, energy and motion. George decided to create 5DLeaks because quite frankly he needed a quality set of hisown. Also, he wasn’t too excited forking out $100 for similar sets available online.
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 Videoguys Top 10 Products of 2011
- Avid Media Composer 5.5 & 6
- Adobe Creative Suite 5.5 Production Premium
- Matrox MXO2 Family with Thunderbolt Adapter
- Grass Valley ADVC-G Series
- SONY Vegas Pro 11
- Avid Studio
- Reds Giant Software Suites
- Boris Continuum Complete 8
- Roland VR-5 Mixer
- Class On Demand Online Training Catalog
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 As a followup to my previous post, I received this question (or something like it) in a few emails: “do you think this same trend will hit the non-broadcast arena?”
The answer is, it depends.
It depends on what kind of work you are doing. Final Cut Pro X is not an unusable editor for many folks. Undesirable for some, but it is capable of editing programs together. People who are editing for the web or for DVD delivery, are probably going to have very little cause to think about switching a
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