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May
7
Avid Media Composer or Premiere Pro CS6: Saying Goodbye to Final Cut
by: 
 5/07/2012 9:38 AM
They say don’t knock it before you try it. And sure enough, until recently, I have been fairly open to the idea of adopting Final Cut Pro X as my NLE of choice. But I have just delivered my first project cut exclusively on FCP X and must say it was a completely unpleasant experience. "Everything just changed in post", is the tagline for FCP X on Apple's website. It sure did: for the first time in 9 years as a professional editor I actually didn’t enjoy editing. Read More
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Apr
30
Game Change: Avid Media Composer Advice for the FCP 'Switcher'
by: 
 4/30/2012 2:40 PM
The new (or renewed) interest in Avid Media Composer is being fueled by Apple’s launch of Final Cut Pro X last year and aided by Avid’s discounted cross-grade price. Many experienced FCP editors are now investigating the nuances of what seems like a completely foreign interface to some. Tutorial DVDs like Steve Hullfish’s Avid Media Composer for Final Cut Pro Users from Class on Demand is a great start. Read More
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Apr
21
Avid Media Composer 6
by: 
 4/21/2012 9:11 AM
With Apple almost throwing the baby out with the bathwater in Final Cut Pro X, it’s down to Avid to steady the video-editing ship with a solid update to its venerable Media Composer.

The first big change is that Avid has gone down the 64-bit route and for Mac users it means that Lion is a requirement. The advantage of 64-bit, besides the processing boost, is the ability to access much more memory, which is vital for complex sequences that use a lot of effects. Read More

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Apr
11
Upgrade or Crossgrade to Avid Symphony 6 at Videoguys.com for just $995
by: 
 4/11/2012 9:30 PM
For a limited time only, Avid Media Composer & Apple Final Cut Pro Owners can step-up to Avid's professional editing & finishing software at the lowest price ever! At last year's NAB show Avid launched a special Media Composer Crossgrade program for Final Cut Pro editors to come back to Avid for just $995. That program was a huge success! Now Avid is upping the ante and going all in by making the same offer to Avid Symphony 6! Yes, that's right, FCP editors may now crossgrade to Avid Symphony Read More
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Mar
30
Top 10 Things I Will Miss About FCP
by: 
 3/30/2012 11:59 AM
Shane started his blog in 2005, when he made my leap from editing on an Avid in standard definition…to editing with FCP in high definition…thus the name Little Frog in High Def (Little Frog being his Indian name from my youth). This blog was him talking about his foray into the world of HD specifically using Final Cut Pro…for broadcast TV shows. A diary of my successes and his failures…lessons he wanted to share so that people could learn from my…well, successes and failures. Read More
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Mar
28
Because you asked… More on our Switch to Avid MC6
by: 
 3/28/2012 3:03 PM
Our short and sweet blog post yesterday about switching to Avid MC6 for our broadcast work touched off a flurry of requests for yet more information on our decision. Folks want to know “what specific features did it have that the others didn’t.” “Can you break it down feature by feature, why you made the switch?” ”You seemed so gung-ho about Adobe early on in your switch.” Read More
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Mar
27
Moving 2nd season and a new series to Avid Media Composer 6
by: 
 3/27/2012 1:37 PM
After lots of testing and comparing, we’ve made the decision to move two original series to Avid Media Composer 6. PBS series “This American Land” is starting up Season Two next week and in about a month or so we’ll be kicking off a new original reality series. Read More
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Feb
9
Q and A with Bunim/Murray’s Mark Raudonis about their recent Avid switch
by: 
 2/09/2012 1:26 PM
Back in January news broke that reality television producers Bunim/Murray were switching their post-production facilities from Final Cut Pro to Avid Media Composer. This probably didn’t come as a great shock to anyone who follows post-production as the release of Final Cut Pro X had left many people (especially those in the broadcast world) a bit stunned at its lack of broadcast features. There was a lot written about this subject but I had a few more questions so I spoke with Bunim/Murray’s sen Read More
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Jan
27
What a Long, Strange Year It's Been!
by: 
 1/27/2012 11:14 AM
Apple imploding. Adobe ascending. Avid opening up. Who could have seen it coming? Here's Walter's look at what happens when the blinders come off.

Walter Biscardi has been part of Creative COW since before there was a COW, in its prior incarnation. He holds the record for most posts at CreativeCOW.net, coming up on 24,000 of them. His article "FCPX: What Pros Find Missing in Final Cut Pro X" is one of the most popular in the past six months at the COW, with another co-written by Richard Harr Read More

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Jan
26
Grass Valley EDIUS 6 Crossgrade 50% OFF! Check out our EDIUS add-ons
by: 
 1/26/2012 3:36 PM
GRASS VALLEY EDIUS 6 CROSSGRADE/UPGRADE NOW AVAILABLE AT 50% OFF!!!

Plus great Hardware & Software EDIUS 6 including STORM Mobile, STORM 3G & Plug-ins from Boris, Red Giant & more!

Thanks to this new promotion, which is only available for a limited time, you can upgrade and enjoy all of the real-time signal processing and multi-format support (on the same timeline) of the EDIUS system’s suite of professional tools. Read More

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Jan
25
Comparing FCPX to Avid Media Composer 6 on MacBreak Studio Live
by: 
 1/25/2012 11:04 AM
A slightly different MacBreak Studio Live this month. This time Steve Kantor joins the regulars where they take a look at Avid's Media Composer 6 and how it compares and differs from Final Cut Pro X. It's a good battle! In the blue corner we have Steve Kantor who is demoing Avid, in the Red corner we have Steve Martin who puts up a good fight for FCPX. Mark Spencer acts as referee between the two. Read More
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Jan
11
We’ve been here before…
by: 
 1/11/2012 3:32 PM
Last Friday I came across this bit of news:

Avid today announced that renowned television production company, Bunim/Murray Productions, has selected Avid Media Composer® 6 and Avid Symphony® 6 editing software for all of its programs beginning in early 2012. Bunim/Murray joins a growing number of professional users who have returned to using Avid solutions from Final Cut Pro to meet their production workflow requirements. Additionally, as part of this implementation, Bunim/Murray also Read More

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Dec
9
Read What the Media and Beta Testers Have to Say About Avid Media Composer 6
by: 
 12/09/2011 9:23 AM
Following last months's introduction of Media Composer 6, NewsCutter 10 and Symphony 6, journalists and beta users are buzzing about new features, including the new 64-bit architecture, UI, Avid Open I/O, Avid Marketplace, among others. Read more about this highly-anticipated, major software release as reported in Creative COW , POST Magazine, StudioDaily, The Hollywood Reporter, Art of the Guillotine , ProVideoCoalition and Digitalcontentproducer.com Read More
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Nov
30
Vincent Laforet jumps ship and chooses Premiere Pro (Updated)
by: 
 11/30/2011 1:07 PM
Many of us have been editing with FCP for a few years now and were exited when Apple finally decided to re-write FCP from the ground up finally giving us a 64bit architecture, FCP only works on the Apple Mac so if you are intrenched as most of us are in the Mac platform the alternatives are AVID and Adobe’s Premiere Pro. Sadly, Final Cut Pro has been haemorrhaging professional customers to AVID and Adobe since the introduction of FCP-10. Walter Murch reckons he has finally reached the end of Read More
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Nov
21
AVID: My Conversion
by: 
 11/21/2011 3:23 PM
Yes it’s true. Josiah has finally converted from a Premiere and FCP fan to an Avid maniac. Josiah loves this NLE.

Premiere and FCP pale in comparison to the speed, ease of use, intelligence, and incredible support that Avid. On top of all that About 90% of all of your favorite feature films and prime time television programs are all cut on an Avid system. Read More

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