 Shane Ross of Little Frog in High Def (lfhd.net) and The Edit Bay podcast, travels to Las Vegas for NAB 2012. He highlights some of the things he found interesting on the NAB show floor.
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 Avid is currently (until June 15, 2012) running a special upgrade/crossgrade promo on Avid Symphony. You can crossgrade your Final Cut Pro (V7 or before) or upgrade your old Avid (Xpress Pro, Xpress DV or Media Composer) license to a brand new Symphony v6.0 license for a meagre US$995. That is a $5,000 discount on the full price, and $2,500 discount on the Avid Media Composer crossgrade price.
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 As I have covered in great detail in several prior articles here in ProVideo Coalition magazine, the most complete and most reliable method of connecting your critical video monitor to your computer based editing system is via a professional a/v i/o interface, like those Thunderbolt models now offered by AJA, Blackmagic, Matrox, and now even MOTU. However, most of them are more than what many editors need today in the tapeless acquisition, file-based era. Often editors no longer require any audi
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 LAS VEGAS - Trying to navigate the broadcast geek-fest known as NAB in half-a-day is about as realistic as taking in the glories of the Sistine Chapel by looking at one fresco...but I'll try.
I have to confess it's been over 20 years since setting foot in the chaotic but exciting arena of the Las Vegas Convention Center's NAB Convention, showcasing the latest, fastest and brightest in technology and trends. (The last thing I saw at NAB in 1992 was a $40,000 HD monitor with little HD mater
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 Over the next week or two I'll be posting our NAB roundup article(s) going into more depth on each of our vendors NAB announcements and new product introductions. Today's article is more my impressions and reflections on the overall tone of the show and where the industry is heading.
NAB is a professional show - again.
Over the past few years the NAB show started to feel more and more like CES. We were starting to become dominated by the Apple distortion field and the thousands of FCP fans
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 Walter Biscardi gives us some quick notes from a very VERY long day, need to get some rest so I can repeat this all again tomorrow. Some of this is third hand as I spent the day enjoying the fine folks from the Small Tree Communications booth ….
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 With Apple almost throwing the baby out with the bathwater in Final Cut Pro X, it’s down to Avid to steady the video-editing ship with a solid update to its venerable Media Composer.
The first big change is that Avid has gone down the 64-bit route and for Mac users it means that Lion is a requirement. The advantage of 64-bit, besides the processing boost, is the ability to access much more memory, which is vital for complex sequences that use a lot of effects.
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 For a limited time only, Avid Media Composer & Apple Final Cut Pro Owners can step-up to Avid's professional editing & finishing software at the lowest price ever!
At last year's NAB show Avid launched a special Media Composer Crossgrade program for Final Cut Pro editors to come back to Avid for just $995. That program was a huge success! Now Avid is upping the ante and going all in by making the same offer to Avid Symphony 6! Yes, that's right, FCP editors may now crossgrade to Avid Symphony
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 For a limited time only, Avid Media Composer & Apple Final Cut Pro Owners can step-up to Avid's professional editing & finishing software at the lowest price ever!
At last year's NAB show Avid launched a special Media Composer Crossgrade program for Final Cut Pro editors to come back to Avid for just $995. That program was a huge success! Now Avid is upping the ante and going all in by making the same offer to Avid Symphony 6! Yes, that's right, FCP editors may now crossgrade to Avid Symphony
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 Kurt often gets asked about trends and what Sorenson Media may be working on to address the needs of the video professional/enterprise customer focused on encoding/transcoding. It's probably worth discussing what Sorenson Media is doing today - things that many of you may not be aware of. Our desktop application, Squeeze has been available since 2001 and we released v8 back in November. Additionally, we released a Pro version just recently which added support for Avid DNxHD® encoding, Apple ProR
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 If you’ve been following along the past few months, you know we’re testing a very nice Dell Workstation as we plan the immediate future of our company and what computers might replace all the Mac Pros we currently run. Since we’re an Adobe / Avid centric shop now, the Dell shows us how we might work in a cross platform world.
But as I have been using an almost 2 year old 27? iMac in both my Adobe and Avid testing for the past 6 months, the thought dawned on me, why not consider replacing s
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 Over the years media pros have seen data protocols come and go. Some, like Fibre Channel, are still current fixtures, while others, such as SCSI, have bitten the dust. The most exciting new technology is Thunderbolt, which is a merger of PCI Express and DisplayPort technologies co-developed by Intel and Apple
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 Like most Avid, editors I was waiting impatiently for the 6.0 release. Dreams of 64-bit architecture were spinning in my head: background rendering, super fast transcoding, more AMA features and a new title tool were my constant smile-inducing dreams. Then came the reality...which wasn’t bad either.
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 On Friday night, I had the opportunity to join the 9th annual Pre NAB editors lounge panel discussion as a last minute fill in. I found myself uncharacteristically less participatory, mainly due to the experience and stature of the others on the panel. The brain power on the panel could power a small town.
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 New Sorenson Squeeze 8.1 Pro offers support for Apple ProRes, Avid DNxHD, and Dolby Pro audio. With these new features Squeeze 8.1 Pro is the absolute top in video encoding and transcoding workflow.
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