 Media Composer 5 will be released a week from tomorrow, and without question, it represents the biggest upgrade Avid has offered in years — since the last version 5, to be exact, way back in 1994, when the modern Media Composer was born. The symmetry is the result of Avid resetting its numbering scheme in 2003. So here we are at version 5 again. Five was — and is — a very good number for Avid. I can still remember the cheering at the user group meetings. I wouldn’t be surprised if we see that sa
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 Avid execs Gary Greenfield, CEO, and Kirk Arnold, COO, attended Editors Lounge at AlphaDogs Editorial in Burbank to engage editors in discussion about Avid products and what the company needs to do to keep meeting their needs and expectations.
The monthly Editors Lounge, founded by AlphaDogs owner, editor Terence Curren, drew an overflow audience of 200 people to this event.
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 Don’t know if anyone’s noticed, but Canon made a little digital SLR camera called the Canon 5D Mark II and, apparently, it shoots HD video… It seems that some people are quite excited about the whole thing. Well if you had noticed that, you’d probably have also noticed that almost every mention of editing 5D footage is around Apple’s Final Cut Pro. It’s certainly not because other products can’t cut it, it’s probably just because of a massive commonality between those who’ve embraced the 5D and
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 NAB2010 was very exciting for us and everyone I have spoken to who attended!
We have been waiting for action-packed show full of excitement for a couple of years and thanks to Adobe, Avid, Matrox and others we finally got one! The buzz on the NAB Show Floor was about a bunch of exciting new products, technology and more efficient workflows. Every videographer, producer and editor I spoke to had been waiting for new technology that would finally make their workflow better
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 I have been able to keep an eye on some of the coice announcements. The choicest of these, from my perspective was Avid’s announcement of Media Composer 5.0!
Media Composer 5 introduces a few major updates, the most significant of which is direct access to Quicktime and R3D media files without import or transcode.
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 NAB2010 was very exciting for us and everyone I have spoken to who attended!
We have been waiting for action-packed show full of excitement for a couple of years and thanks to Adobe, Avid, Matrox and others we finally got one! The buzz on the NAB Show Floor was about a bunch of exciting new products, technology and more efficient workflows. Every videographer, producer and editor I spoke to had been waiting for new technology that would finally make their workflow better and I think they've
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 The strength of AVID Media Composer: Frank Capria, Angus Mackay, Robert Russo
AVID Media Composer rules high end production for feature films and broadcast. Even though other systems offer competition, AVID remains a formidable force at the high-end of film and video production. So what is it which makes AVID Media Composer so strong? In this discussion key members from AVID discuss the strengths which Media Composer offers, they talk about key features of the newly announced AVID Media Compo
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 Avid just isn’t slowing down. I advised them that they just needed to slow down. But did they listen? Nope. Why slow down? Because just as soon as you get used to one version, another version comes along and has tons more features that you want. And when you JUST CONVINCE a company to upgrade to one version of Media Composer, you might be hard pressed to get them to do it again. Many large facilities don’t upgrade often, so when Avid keeps hitting us with new release after new release, we might
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 I work from home about 50% of the time. I do all of that work off of a MacBook Pro. I would love to invest in a nice Mac Pro setup, but whenever I do hard core work I get brought into an office with a nice Symphony system or FCP suite. All in all, I am very excited about the new Media Composer software because it gives me a few reasons to tell clients that it would be more efficient to use Avid instead of FCP for once.
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 I have been an Avid editor for at least 10 years now, but I always thought that they were catering to their higher-end users and news stations – not people like me. I couldn’t have been more wrong. It appears that Avid is listening to their user base, and it definitely shows in Media Composer version 5. First the big news – Avid now supports third-party hardware! I couldn’t believe it! Don’t get me wrong, I love working on an Adrenaline just like the next guy, but I definitely couldn’t affo
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 In 2006, Avid liberated its flagship Media Composer from its hardware host and offered the widely popular editing platform in a software-only version. The company has faced fierce competition from other popular editing platforms, and has responded by steadily ramping up the capabilities and features of Media Composer. With its second major upgrade, Avid has repositioned itself as a cutting-edge innovator of digital editing technology with more competitive prices.
Avid Media Composer 4.0 so
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 For editors, there’s good news and bad news concerning camera manufacturers. The good news is that a stream of innovative, impressive and technologically amazing new cameras are being rolled out that shoot fantastic new formats for independent filmmakers, DPs and directors of all kinds. The bad news is that we have to edit the footage.
I was just becoming awesome at transcoding when Avid released its “mix-and-match” feature for Media Composer 4.0. With mix-and-match, any kind of footage c
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 Telling a riveting, end-of-the-world story can be challenging when there are over 1,400 visual effects wreaking apocalyptic chaos on screen. But for the editing team behind 2012, Media Composer® software helped them pre-visualize sequences and collaborate across two countries, from the production’s beginning to end, to craft the intricate storyline.
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 Avid Media Composer is one of the oldest video-editing programs. It was cutting feature films when Premiere was looking at postage stamp-sized video and Final Cut wasn't even a gleam in the eye of Apple. So what can you do new with a program that's well into its teens? The answer: refine, refine, refine - and that's what Avid has done with Media Composer 3.5.
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 Those of us who have been editing for a while, remember Avid becoming the “product we love and the company we hate,” starting around the new millennium. With two aggressive leadership changes in the last few years, those days appear to be over. With the release of V.3.5 of Media Composer and Symphony, the revamped company is showing that it really cares what we think again.
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